Josh Lim

Led digital brand building initiatives for clients, focusing on holistic strategies encompassing domain acquisition, app development, and multi-channel reach.

• Developed comprehensive digital brand strategies, integrating domain acquisition for improved rankings and custom app solutions for diverse client purposes.
• Innovated storytelling approaches leveraging latest technologies to enhance brand narratives and market presence.
• Accelerated client reach across multiple channels, including paid search, content creators, and various ad platforms.

Provided strategic digital marketing guidance to clients, assisting them in achieving their business objectives.

• Advised clients on effective digital marketing strategies to meet specific business objectives.
• Developed and recommended tailored digital campaigns to enhance client visibility and market presence.
• Analyzed market trends to provide data-driven insights for strategic planning.

Managed marketing strategies for NameMaxi.com, driving brand awareness and customer acquisition for domain investors.

• Managed comprehensive marketing strategies for NameMaxi.com, successfully driving brand awareness and customer acquisition.
• Developed and executed targeted campaigns to attract domain investors, resulting in increased sales and platform engagement.
• Conducted in-depth analysis of market trends and competitor activities to optimize marketing efforts and identify new opportunities.

Assisted clients in achieving business objectives through the implementation of diverse digital marketing strategies.

• Collaborated with clients to define and achieve key business objectives through strategic digital marketing initiatives.
• Implemented various digital marketing strategies to enhance client online presence and performance.
• Provided expert recommendations on digital channels and tactics to optimize client outcomes.

Ensured high levels of client satisfaction and sales support by leveraging AI-powered solutions for 24/7 website engagement.

• Optimized client sales and customer satisfaction by implementing AI solutions for continuous website support.
• Provided strategic guidance on integrating AI tools to enhance user experience and engagement.
• Contributed to client retention by ensuring effective utilization of Agents.AI platform capabilities.

Managed performance marketing for leading online businesses, driving growth in highly competitive sectors.

• Managed over USD1 million in ad spend across Facebook and Instagram, optimizing campaigns for maximum ROI.
• Secured a RM250k credit line and dedicated account manager, demonstrating high performance and trust with major ad platforms (Google & Meta).
• Drove performance marketing initiatives for a leading grocer, job site, and online florist, enabling their success in ultra-competitive markets.

Developed SEO-optimized descriptions for various animation categories, enhancing content visibility.

• Authored SEO-optimized descriptions for diverse animation categories, improving search engine visibility and organic reach.
• Applied keyword research and content strategy to enhance discoverability of animation assets.
• Contributed to content quality and discoverability for a leading animation platform.

Provided critical feedback as a beta tester for Jenni.AI, contributing to its development as a leading AI writing tool.

• Provided constructive feedback on user experience, interface, and features during the early beta phase of Jenni.AI, a top AI writing tool.
• Contributed directly to the development of a powerful AI writer, recognized through a lifetime subscription for valuable input.
• Identified and reported key improvements for Jenni.AI, enhancing its usability and market competitiveness.

Served as an advisory consultant, implementing digital marketing and strategy to drive significant outlet expansion and customer base growth for a dessert cafe.

• Scaled Mykori Dessert Cafe from 15 to 65+ outlets by Oct 2019, with 10 more planned, through strategic digital marketing advisory.
• Implemented a fully SEO-optimized website, attracting 3,000-5,000 daily visitors and optimizing paid advertising for high conversion.
• Developed and optimized a conversion funnel for licensing inquiries and outlet growth, streamlining the process from initial contact to closing.
• Directed social media and customer support teams, ensuring smooth daily postings and resolving complaints quickly to maintain public reputation.
• Identified and secured sponsorship and growth opportunities, significantly expanding the cafe's customer base.

Oversaw UI/UX development and workflow optimization, contributing to increased job listings and userbase growth for a job referral platform.

• Managed UI/UX development and workflow enhancements, directly contributing to increased job listings.
• Drove community and userbase growth for job seekers and referrers on the platform.
• Implemented strategies to optimize user experience and engagement on the job referral site.

Founded and led Advertlets, an Asian blog advertising network and social media agency, driving significant market presence and client traffic.

• Grew Advertlets.com into one of Asia's two leading blog monetization networks, reaching over 2 million Malaysians online daily.
• Elevated a client's website from #22 to #15 ranking in Malaysia and collaborated with a top 5 tech company to reach over 4 million Malaysians monthly.
• Partnered with 4 of the top 10 daily deal sites in Malaysia, significantly boosting their traffic and market share.
• Secured a client's position in the consistent top 10 of the Apple App Store, demonstrating strong app marketing capabilities.
• Generated 300-500 social media brand mentions weekly for clients, ensuring high brand visibility and engagement.

Provided comprehensive project management, web design, and digital content solutions, driving new business development for diverse clients.

• Managed end-to-end web design and video production projects for major clients including Proton, Cyberjaya.TV, and HSBC.
• Spearheaded new business development, securing key accounts and expanding service offerings across web design, content, and video production.
• Collaborated with multiple web design companies on a freelance/contract basis, delivering projects for high-profile clients like Celcom and Maxis.

Directed the Design Unit, responsible for new business acquisition and fulfilling print and web design needs.

• Drove new business acquisition, significantly expanding client base for print and web design services.
• Managed the fulfillment of all print and web design requirements for Intecture/AsiaBuildOnline.
• Collaborated with and learned from industry leaders, contributing to strategic business development.

Executed diverse web design projects, from proposal development to technical implementation, for various clients.

• Developed comprehensive web design drafts and proposals, ensuring alignment with client requirements.
• Implemented technical aspects of web projects, including splitting templates to HTML and Flash design.
• Contributed to multiple web design projects, enhancing visual and functional aspects for clients.

Performed as an actor in theatrical productions, honing public speaking and presentation skills.

• Acted as a key ensemble cast member in 'LIFT: OUT OF ORDER' and a main cast (1 of 4) in 'Reports of Our Deaths Have Been Greatly Exaggerated'.
• Developed strong public speaking and presentation skills through stage performances and audience engagement.
• Trained under renowned theatre veterans, gaining valuable experience in focus and intention for professional delivery.

Recognized by LinkedIn as a top 1% most viewed profile, demonstrating significant professional visibility and network engagement.

Delivered a presentation at MaGIC Academy, sharing expertise and insights on digital marketing and strategy topics with a professional audience.